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Second Skin

Jul 5, 2019 | Featured, Luxury

The newest branch of Skins Cosmetics brings global beauty to Cape Town

Skins Cosmetics opened in Holland in 2003 with a vision to supply lesser-known niche brands to the public, and they’ve become the go-to for cult beauty products and special small-scale items. Locally Skins Cosmetics in Sandton (which opened in 2017) has become a much-loved beauty and gifting destination in Johannesburg and now they’ve just launched a new retail destination at the V&A Waterfront.

A selection of carefully chosen brands from around the world, in-store expertise and a luxurious and beautiful retail space defines the Skins Cosmetics experience. BYREDO, By Kilian, Le Labo, Comme des Garcons, Laura Mercier, rms Beauty, Molton Brown, diptyque and a refined selection of many more market-leading artisan brands offer the discerning customer high-quality products that aren’t readily available elsewhere – a curation of some of the globe’s finest. Skins Cosmetics brings 65 exceptional brands to its newest store in the V&A Waterfront.

The clientele is encouraged to engage and explore too. ‘Customers are always invited to take samples home with them in order to experience the difference to other products, or to see which products are best for them,’ says Director Max Priebatsch. There is no pressure to buy the products on the spot – instead Skins aims to develop long-term relationships with their followers, as well as fostering relationships between customers and their brands.

Foregrounding innovative and passionately made products, the store constantly seeks to differentiate itself through an exciting inventory and memorable experience. ‘New brands also contribute to the innovation of the Skins concept – as long as it’s authentic and special and led by someone with passion for his or her professions,’ says Priebatsch.

Its just-opened retail outlet in the V&AWaterfront will continue to serve customers a market-leading experience. The Skins Cosmetics experience begins as you set foot through the glass doors, with every detail (lighting, fittings, flowers etc) carefully considered in terms of how they add to the experience. ‘The boutique’s philosophy is to tell the brands’ stories, deliver their artisanal value, while introducing their quality, in an atmosphere that is above all, welcoming, open, uncluttered and heavily service-orientated,’ says Priebatsch.

Skins’ primary offering is beauty (skin, fragrance, hair and makeup) but the store also incorporates a curated extension of home decor and lifestyle brands.


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