Colour of the Year 2019
Pic credit: supplied
Pantone, provider of professional color standards and digital solutions for the design industry, has announced PANTONE 16-1546 Living Coral as the Pantone® Colour of the Year 2019 – an animating and life-affirming shade of orange with a golden undertone. ‘We get energy from nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,’ commented Pantone.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, Pantone has found that we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity and symbolizes our innate need for optimism and joyful pursuits.
Representing the fusion of modern life, Pantone Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media. ‘Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral,’ said Leatrice Eiseman, Executive Director of the Pantone Colour Institute. ‘With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.’