Swedish design giant IKEA just announced a project long in the pipeline – the limited-edition ÖVERALLT collection. Two years ago IKEA teamed up with a group of designers and creatives from five African countries to collaborate on a colelction centred on modern urban rituals and the importance they play in the home. The result is ÖVERALLT, which will be launched where it all started – at the Design Indaba Festival in Cape Town.
The journey of ÖVERALLT started with IKEA wanting to learn more about the contemporary African design scene. Through Design Indaba’s extensive network, they selected 10 designers to team up with five IKEA designers on creating something that would explore modern rituals connected to socialising around food, indoor and outdoor living, and rituals around identity and sustainability. This design process resulted in a collection of products that discovers the ‘urban living room’.
‘With ÖVERALLT, we want to encourage and trigger people to come together and eat, share stories, be creative and spend time with one another. And, thanks to the merging of creatives and all the good discussions we’ve had along the way, each design has a way of supporting that. ÖVERALLT is like a palette of socialising tools,’ says James Futcher, Creative Leader at IKEA.
The collection, which will be available in all IKEA markets in May 2019, includes larger pieces of furniture, tableware, textiles, and a sustainable tote bag, amongst other items. The collection will be showcased for the first time ever during Design Indaba Festival in Cape Town, from 27 February to 1 March. During these dates most of the ÖVERALLT designers will be present and a makers-lab will be set up to engage with the public.
The IKEA collection ÖVERALLT has been designed by:
Selly Raby Kane
Naeem Biviji and Bethan Rayner
Mariam Hazem and Hend Riad