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Apr 29, 2019 | Featured, Trends

Innovative no-waste grocery store offers eco conscious retail in Joburg

A growing awareness of the grave environmental crisis we all face and how we can do our bit as consumers has become an everyday concern. Businesses – especially in the FMCG realm – are increasingly having to consider how their strategies align with a growing contingent of shoppers who are demanding more responsible practices.

In response to this need, a global wave of low-waste stores is offering a more viable solution than reusing and recycling – which is unfortunately not enough anymore. And are proposing that we fix the cycle from the beginning rather than do damage control after the fact.

Enter The Refillery. A new zero-waste and earth-friendly outlet in Johannesburg, it offers a stylish, convenient and plastic-free, ‘weigh-and-pay’ retail experience that helps you stock your pantry with high quality, ethically-sourced products. All the produce is displayed in bulk containers and customers can fill shop-bought (plastic-free) containers or bring their own from home (which also allows you to get the exact quantity you need).

The store in Cedar Square Shopping Centre in Fourways offers a home delivery and refilling service, as well as a call and collect option. The new physical outlet and online shop are the brainchild of husband and wife team Sam and Dom Moleta, who have long dreamed of making a difference to the impact of plastic waste after witnessing it first hand during their years working in the yachting industry.

Shoppers can expect to find exceptional quality, locally sourced and mostly organic pantry staples such as nuts, grains and pulses, pasta and rice, cereals, superfoods, dried fruits, baking goods, teas, coffees, herbs and spices, and snacks, as well as a comprehensive range of products to support a zero-waste lifestyle, including skincare, household cleaning and personal hygiene products.

“At The Refillery, we don’t judge you for your lifestyle choices – we don’t care whether you’re into vegan, organic, flexitarian lifestyles, or are a good old ‘meat and potatoes’ South African, as long as you’re living your life as waste-free as possible. And we can help you do that,” says Dom.

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