Design Indaba’s Most Beautiful Object in South Africa is a piece that empowers
Pic credit: Most Beautiful Object Izandla Zethu
With 10 items nominated by 10 industry leaders in the lead up to the Most Beautiful Object in South Africa competition at Design Indaba, the winner was announced on the final day.
Asked to nominate something that stood out for being aesthetically pleasing, as well as socially impactful, sustainable and relevant, the nominators put forward their choices for the public to cast their votes. The competition, which is supported by Mercedes-Benz South Africa, gives the public a chance to ponder the age-old question ‘What is beauty?’
The winner, taking the accolade for being SA’s chosen item, is Izandla Zethu African Jewellery’s ‘Delicate Bracelet’ nominated by artist and activist Blessing Ngobeni. “I like the fact that it’s made from corrugated iron sheet, a piece of material South Africans are very familiar with,” says Ngobeni. “The material got me thinking about the meaning of beauty, and how art should be honest and truthful. I like the fact that this piece has been handmade from recycled material. ‘Izandla Zethu’ means ‘our hands’ in isiXhosa, and the object inspires young people to open their eyes to existing opportunities in their immediate environment, and use their skills to help combat youth unemployment.”