Exclusive Apple deal | Lew Geffen Sotheby’s
In a landmark deal that brings more than 500 luxury South African properties before the eyes of hundreds of millions of Apple users in the United States, United Kingdom and Australia, Lew Geffen Sotheby’s properties are now linked to the newly launched Apple News, exposing hundreds of desirable luxury homes immediately in one location.
What is Apple News?
Apple News is an application included into every Apple device running iOS9 or newer, which allows users to put all the news they want to read in one location. It allows users to customise their news feeds by media outlets or channels, or by interests or topics, like real estate or home improvement.
How long does the deal run for?
Sotheby’s International Realty was the only real estate company selected to participate as an advertiser in the inaugural launch of the Apple News App and the exclusive deal runs until the end of the year.
How does it work?
‘More than 530 South African properties are currently featured on www.sothebysrealty.com, which is the international site linked to the Apple News App.Lew Geffen Sotheby’s International Realty CEO Jason Rohde explains: ‘What this effectively means is that our properties have the potential eyes of close to 100-million iPhone users in the US alone, according figures released in March this year by research firm Consumer Intelligence Research Partners, and that’s not even counting the number of iPad users in the country. In the UK, according to Kantar Worldpanel ComTech, Apple has increased its market share of smart phones to 42.5% of British sales, a growth of 12.2% year-on-year. That tells us without a doubt that Apple is the right platform for us and the right brand match with Sotheby’s International Realty,’ says Rohde.
How successful has it been so far?
According to Sotheby’s International Realty, since the launch of Apple News, ads that have appeared in the Apple News feed have already become the third highest traffic-driver to the company’s international website. And, as Lew Geffen, Chairman of Lew Geffen Sotheby’s International Realty, points out: ‘there isn’t a single real estate company in South Africa that can match this type of international exposure for its clients, especially at the luxury end of the market. It’s this international brand muscle that brings us such a vast number of foreign buyers for our clients. These buyers find that the exchange rate makes South Africa an extremely attractive investment prospect – especially when they’re seeking properties that could potentially earn an income for them down the line.’
Compiled by: Michelle Snaddon