Imaging and printing specialists Orms has collaborated on a range of dynamic locally designed wallcoverings
Photographic specialists Orms has capitalised on its image-making capabilities to launch a new limited-edition wallpaper collection. Collaborating with a group of 16 carefully selected local artists – including Andrea Brand, Ahimsa Ali, Andrew Hofmeyr and Ark Paper Studios – the collection will express each’s individual expression. Head of Décor Printing, Leanne Barling, talks about the brand’s bold move into the world of home décor and design.
What was the inspiration behind the ORMS wallpaper collection?
We get a lot of requests for custom-printed wallpaper designs and customers wanting something unique. The images on stock libraries are often generic and overdone… and our clients are looking for something more personal, and locally orientated. When you decide to transform your interior space, you want something that is unique and that you can relate to. This made us realize there was a gap to create a platform where our artists could interact directly with our clients.
Aside from the designs, what sets the ORMS wallpapers apart from others on the market?
We have partnered with professional wallpaper installers, so aside from the product, we are able to offer site inspections (to double check the wall conditions and the wall measurements), as well as professional installation services. We have three different wallpaper textures: textured suede (a luxe velvety texture – great for rich colours and blacks), linen (a canvas-like organic, woven, texture) and eco-friendly. Our wallpapers are also all scratch resistant and durable, and designed for longevity.
What are the benefits of using wallpaper versus painting?
Custom-printed wallpaper is a cost-effective way of transforming an entire space. The wallpaper is easy to remove and mess-free, so if you decide to change the wallpaper design, it’s just a case of simply removing the wallpaper, wiping off the excess glue residue and then you are free to replace it with another design. You also have access to a whole range of designers and artists, which makes a whole spectrum of artworks accessible.
When will this collaboration come to an end, and will ORMS be partnering with more local artists in the future?
This is just the beginning. We encourage our existing artists to expand on their ranges, and for upcoming artists and designers to submit their potential ranges. Working with local artists is definitely something we see ourselves doing for years to come – we hope it will be a growing relationship. At the moment we are looking to collaborate with artists that have a unique style and point of view that can offer a creative and personal decor print solution to our clients and their spaces.